Social Media Specialist

Responsibilities

• Own and maintain all corporate social media channels, ensuring consistent, accurate, and timely content across platforms
• Manage the global social media content calendar, coordinating posts, workflows, and approvals teams
• Create, edit, and publish platform-specific content; monitor channels and engage with audiences
• Monitor social channels for brand sentiment, emerging issues, and audience insights; escalate risks and opportunities as needed
• Manage the employee advocacy platform, curating and enabling employee-shared content
• Manage paid social advertising, including setup, optimization, performance tracking, and reporting
• Track key performance metrics, deliver training on social media best practices, and apply insights to continuously improve content and campaign performance

Qualifications

• High school diploma and 5+ years of Marketing or Communications experience; degree preferred
• Experience managing social media channels and paid campaigns
• Strong writing, editing, organization, and attention to detail
• Ability to manage multiple deadlines and coordinate with diverse stakeholders
• Familiarity with AI-assisted tools for content drafting, compliance checks, and workflow efficiency
• Experience with social media management and analytics platforms, including paid social tools

Benefits

• Competitive salary and performance-based bonus
• Comprehensive health, dental, and vision insurance
• 401(k) retirement savings plan with company match
• Paid time off and holidays
• Employee stock purchase plan
• Learning and development programs
• Global career advancement opportunities within Halliburton
• Employee assistance program

Certifications

Skills